The Journal

Long-form notes on soul-led business, marketing in the AI era, and what I'm seeing in the work.

A Letter, Sometimes

The Journal is a slower place than social media. The pieces here aren't tips. They aren't quick reads. They're essays, written when there's something worth saying and published when the thinking is completed.

Subscribe to A Letter, Sometimes to be notified when new pieces go up.

§Recent essays

On MarketingJuly 2, 20268 min read

Why Your Social Media Falls Apart (It Isn't the Posting)

Most brands think their social media is failing because they aren't posting enough. The real culprit is usually a crowded approval process and a niche that keeps changing. Notes from two months inside a stuck partnership, and what the creators who blow up fast are actually doing.

Read the essay

On MarketingMay 14, 20268 min read

Marketing Is About to Look Very Different

The story of one client, one AI system, and what it taught me about where the marketing industry is actually going. A note from inside the shift, not a prediction from outside it.

Read the essay